To launch "EVERYTHING LOUDER FOREVER," the definitive collection of Motörhead’s loudest tracks, we orchestrated a unique Halloween spectacle in Germany, the band's largest fanbase. Collaborating with our Berlin-based team, we executed a series of eerie, ghoulish projections in key German cities: Berlin, Munich, and Hamburg, on Halloween's eve.

These projections showcased the iconic Motörhead frontman, Lemmy, initially appearing to wink at passersby, only to transform into a menacing version of the band's famed Warpig emblem—complete with snarls, fire breath, and blood drips. This mysterious display left many Germans puzzled about the night's events.

The intrigue built overnight, and the next day, we released a global press statement with Motörhead claiming responsibility for the ghostly projections, revealing it was a promotional stunt for their latest collection. The campaign sparked widespread discussion on social media, with numerous Germans sharing their encounters with the projections. Following our announcement, the initiative garnered extensive media coverage across all key markets. 

Everything Louder Forever entered the German album charts at #6.