I specialise in crafting comprehensive omni-channel marketing strategies tailored specifically to the needs and goals of the artists, management and record label. This includes -

• Market Insights: Analysing audience, trends, and competitors to identify opportunities.

• Brand Identity: Crafting unique brand presence for artists. .

• Audience Targeting: Segmenting and tailoring marketing efforts effectively.

• Goal Alignment: Collaborating to establish clear marketing objectives.

• Channel Strategy: Selecting optimal platforms for reaching target audience.

• Content Planning: Developing messaging aligned with brand and goals.

• Integrated Campaigns: Creating cohesive campaigns across channels.

• Performance Analytics: Tracking and optimising marketing effectiveness.

• Budget Management: Advising on resource allocation for maximum ROI.

• Media Relations: Utilize established relationships with key media figures, influencers, and bloggers to secure direct media coverage effectively.

• Sourcing Agencies: Coordinate projects with various external PR, radio, and TV pluggers globally, ensuring the best fit based on the artist's objectives.

• Press Kit: Create comprehensive press kits, including press releases, for distribution to media and industry professionals.

• Sponsorship + Partnership: Identify and secure partnerships with brands, venues, and events to increase exposure

• Promo: Handle all aspects of promotional activities, including scheduling interviews, organizing press conferences, and coordinating logistics for promotional tours across multiple countries, including chaperoning.

• Performance Tracking + Reporting: Monitor the effectiveness of PR and promotion efforts through various metrics.

• Social Media Management: Strategically manage and engage audiences across diverse platforms to boost brand visibility and interaction.

• Content Creation: Oversee the creation of content tailored for each platform to capture attention and encourage sharing.

• Paid Advertising: Plan targeted ad campaigns to expand reach, drive traffic, and enhance conversions.

• Digital Distribution Strategy: Advise on maximizing visibility and revenue through strategic placement and partnership with DSPs.

• Data Analytics + Insights: Utilize analytics tools to track audience behavior and campaign performance, deriving actionable insights for optimization.

• Fan Engagement Campaigns: Plan and execute interactive campaigns to incentivize engagement and cultivate fan loyalty.

• Influencer Marketing: Collaborate with influencers to amplify brand messaging and drive conversions through sponsored content.

• Event Planning + Promotion: Organise album release parties, networking events, and VIP experiences to engage fans and industry professionals, while facilitating brand activations and media coverage.

• Branding + Merchandising: Oversee the design of branded materials and special merchandise for the event to ensure the artist/brand is visible throughout.

• Fan Engagement + Sponsorship: Manage VIP experiences, and brand activations to enhance fan experiences and integrate sponsorships effectively.

• Media Coordination + Coverage: Coordinate with media outlets to secure press coverage, interviews, and partnerships for events, maximising exposure for artists and sponsors.

• Community Engagement: Engage with local communities and organisations to foster positive relationships and integrate cultural elements into events.

• Post-Event Evaluation: Conduct thorough evaluations to assess event performance, gather feedback, and identify opportunities for improvement and growth.

With a proven track record of successfully executing (in collaboration with local teams and directly) projects in all key markets, I offer unparalleled insights and strategic guidance to help artists expand their reach and achieve their goals on a global scale.

• Cultural Agility: Crafting tailored strategies that resonate with local audiences by leveraging deep cultural understanding and market insights across diverse regions.

• Market Entry Support: Assisting with market entry or expansion through research, localization, and strategic partnerships to overcome barriers and seize growth opportunities.

• Unified Branding: Developing cohesive brand strategies and messaging while accommodating cultural diversity, ensuring consistent global brand presence.

• Multilingual Content: Providing content creation and localization services to effectively communicate with diverse audiences across multiple languages.

• Global Media Relations: Amplifying brand visibility and credibility through relationships with international media and influencers.

• Cross-Cultural Collaboration: Facilitating partnerships between artists, brands, and organizations for mutual growth and cultural exchange.

• Event Management: Planning and executing seamless promotional events across multiple countries.

• Trend Analysis: Monitoring global trends and competitive landscapes to provide actionable insights for staying ahead.

• Scalable Solutions: Offering adaptable marketing strategies tailored to diverse market needs and budgets for scalable global expansion.

*I have experience managing global marketing budgets.

• Strategic Budget Planning: Developing realistic marketing budgets aligned with the goals and market trends.

• Spend Tracking: Forecasting and tracking spend in all markets  to ensure budget compliance.

• Cost Optimisation: Analyzing ROI to optimize spending and achieve maximum results within budget.

• Resource Allocation: Prioritizing activities based on impact and cost-effectiveness.

• Budget Efficiency: Recommending cost-saving measures and efficiency improvements.

• Continuous Improvement: Adapting strategies to changing market conditions for sustained growth.