MY STORY
*well part of my story - we would be here all day and you’re busy people.
MARKETING + PR SPECIALIST
MUSIC | CATALOGUE + NEW RECORDINGS
GLOBAL CAMPAIGN STRATEGY
MARKETING DIRECTOR | CONSULTANT
Hello,I’m Mark - the maestro of melodies and the virtuoso of visibility -
Born and raised in Cambridge. Studied in Hertfordshire. Located in London. Working Worldwide.
I’m an accomplished marketing professional with over 15 years of experience in entertainment, specialising in both the TV and Music industries. During my time at record labels, I’ve worked on global campaigns for both new recordings and catalogue releases, and across genres including Pop, Dance, Rock, Metal, Reggae and World Music.
I’m part of a rare breed in marketing - an Xennial. Being in that microgeneration that bridges the coolness of Gen X with the tech prowess of Millennials feels like hitting the jackpot. It's like having the perfect recipe that blends old-school charm with cutting-edge innovation. This unique blend powers my ability to craft top-notch omnichannel marketing strategies, honouring tradition while riding the wave of modern trends like a seasoned pro.
With my dual generational advantage, I excel at fostering strong team dynamics, connecting effortlessly with artists, managers, and the movers and shakers of the music industry. I thrive on nurturing a culture of collaboration and driving progress, all with a focus on collective growth and success.
Fuelled by boundless creativity and a strategic mindset, I'm always on the lookout for fresh and inventive ways to elevate the impact of every project I work on. Innovation isn't just a concept for me; it's my compass, guiding me to explore uncharted territory and push boundaries.
EXPERIENCE
CURRENT - WARNER MUSIC.
INTERNATIONAL MARKETING DIRECTOR
2017-2024 - BMG.
MARKETING DIRECTOR (UK + INTERNATIONAL)
SENIOR MARKETING MANAGER, INTERNATIONAL
INTERNATIONAL MARKETING MANAGER
2012-2017 - SONY MUSIC.
INTERNATIONAL PRODUCT MANAGER
2011-2012 - NBC UNIVERSAL.
INTERNATIONAL MARKETING EXECUTIVE
2007-2011 - MTV NETWORKS / VIACOM.
BRAND MARKETING EXECUTIVE
FEATURED ON…
MUSIC INDUSTRY PODCAST | ALMOST FAMOUS EPISODE 7
I sat down to have a chat with music industry podcast, Almost Famous, to talk about the struggle of trying to get a job in the industry and my role as International Marketing Director at BMG.
ALMOST FAMOUS EPISODE 11
I was invited back during Pride Month to talk about my work as an LGBTQ+ advocate and Pride In Music, the cross industry network that a group of us from the industry launched in 2019 to support the LGBTQ+ community.
EXAMINING MUSIC INDUSTRY TRANSPARENCY, OWNERSHIP AND THE ROLE OF RECORD LABELS
I give my thoughts on the subject of transparency in the industry.
LABELS / BRANDS
ARTISTS
I’ve worked on projects for over 100 artists. Here’s a selection that represent the wide variety of repertoire I’ve covered.
MOTLEY CRUE
MOTORHEAD
NICK CAVE
OUMOU SANGARE
RICK ASTLEY
SHAKIN STEVENS
SMITH/KOTZEN
SPARKS
SUPERGRASS
THUNDER
ANASTACIA
ASH
BEYONCE
BLACK SABBATH
BRUCE DICKINSON
BRUCE SPRINGSTEEN
BRYAN FERRY
DURAN DURAN
ELIADES OCHOA
ERASURE
FATBOY SLIM
GARBAGE
GILBERT O’SULLIVAN
GOLDFRAPP
GROOVE ARMADA
KATIE MELUA
KEITH RICHARDS
THE KINKS
KYLIE MINOGUE
MADNESS